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Googles kamp mot Microsoft hårdnar | Realtid.se - Kapitalmarknad, finansiering, strategiarbete & fondförvaltningDuring the event Google announced it handles more than 2 trillion YES, 2,000,000,000,000 search queries per year — up from 1.
The theme of the day was ads and analytics for a mobile first world.
During the event there were many announcements of new innovations and plans for the rest of the year, which we will recap here.
Expanded Text Ads With the premise of an ever growing mobile first world, Google will roll out an extended version of search text ads which will have 50% more text.
The rollout is called Expanded Text Ads, and will be made available later in the year to ALL advertisers.
The format moves from the 25—35—35 format to 30—30-80, which means 2 titles of 30 characters each and a description line of 80 characters.
This means advertisers will have more space to include relevant information about their offerings.
Google are saying advertisers that have tested the new format have seen an increase of up to 20% in CTR Click Through Rate.
The motivation behind this change is to enable the mobile searcher to know as much about the search result as possible before clicking through.
Big changes to AdWords Bidding It was announced today that advertisers on Google Google local live will now be able to optimise bids seperately for Mobile, Tablet and Desktop.
This flexibility was removed when Google first introduced Enhanced Campaigns, meaning that advertisers had a bid for tablet and desktop, and a bid multiplier for mobile.
With this new addition, advertisers will now have more flexibility on bids google local live device.
Advertisers will be google local live to set a bid strategy to their most important device and have bid multipliers from this device to other devices.
This new bidding format is an evolution of Enhanced Campaigns and is believed to be rolled out in the coming months.
Impact of implementation is expected to be minimum.
Local Search Ads across Google local live search and Google Maps Google shared insights today at the Performance Summit; 1 third of mobile searches are location based.
Advertisers will be able to be present when consumers search for stores or services near their location.
To help increase footfall or visits to store, Google are testing several ad formats within Google Maps including promoted pins.
Local Business Pages are also being spruced up with a brand new look, to help consumers browse special offers and items in stock before they visit the store.
To measure impact Google will expand its Store Visits measurement capabilities.
Since they started this, they have had 1,000 advertisers in 11 countries using this functionality and measured over 1 billion store visits.
Today google local live the Performance Summit, Google announced that they will roll out Store Visits maryland casino commission to a wider range of advertisers — small businesses are also on the road map for this product development.
One struggle though, is the accuracy of GPS and location signals from devices.
To combat this, Google are looking at in store beacons to catch the full journey from online to offline with more precision.
Hard google local live will be exciting to include instore visits in the overall ROI of campaigns online with Google Store Visits.
Google going Native Google announced another gem today at the annual Performance Summit; an extension of the reach of the Google Display Network GDN.
This will enable advertisers to reach prospects by unlocking new native inventory with Responsive Ads for Display.
The ads will adapt to the look and feel of the site they appear on AND the device the user is browsing on.
Google also announced they are extending the reach of GDN remarketing campaigns, giving access to cross-exchange inventory, opening up access to more websites and apps.
It will be excting to measure the impact of these new changes and formats over the coming months, as we enter a mobile first world.
You can catch up on the event at the link below forward to 29minutes Tags.